Starting April 21st, 2015 Google will prioritize mobile-friendly websites in their search results. Older sites that do not support mobile devices, such as iPhone, Android, tablets… will be given lower ranking and have less traffic as a result. Also known by the more technical term “responsiveness”, mobile-friendly websites are built so that users can surf sites without having to zoom or slides excessively.
For example, let’s take a look at the homepage of the CA Board of Equalization:
This site looks good on desktop, but an iPhone user will have to zoom in to see its tiny text. To read any writings, you will need to slide several times. It’s painfully inconvenient, and most mobile users will simply search for another page.
This change is long overdue, as more and more people use mobile devices to surf the internet. This poses an imminent thread to your marketing efforts if your websites do not support mobile devices.
Why are some sites not responsive/mobile friendly?
Newer websites detect what type of devices users are using. The site will adjust the font size and image size, move menus around so that mobile users can view all contents without zooming and with minimum sliding.
If your site is not responsive/ mobile-friendly, Google may send you this warning email:
How to know if my site is responsive/ mobile-friendly?
The simplest way is to test your page using a phone or tablet. If your site shows up with small letters, images are oversize and clipping occur, you know that your site is not responsive.
To test it more: you can use Google’s mobile-friendly site here: https://www.google.com/webmasters/tools/mobile-friendly/
Simply paste your web address to the search bar, Google will tell you if your site is responsive.
Here are some examples of a responsive site: the website presents a different layout for each device.
Viewed on a 15″ laptop
Viewed on a tablet
Viewed on a smartphone.
How will it affect my business and when?
If your site is not mobile-friendly, you must have already lost some potential customers. A non-responsive site is painful to view on a mobile device. If your client can’t read your information, they will simply move on to your competition. You may not notice, but an old non-responsive site has already negatively affects your sales. Start April 21st though, such impacts will become devastating: your time, effort and money invested in your website will be wasted if Google pushed down your site’s ranking. Your site may not show up at all for mobile users (which are the majority of internet users).
What you can do:
If your site is not responsive, it must have been quite out dated. It’s urgent that you upgrade your website. To have a free consultation about how to make your site mobile-friendly, call
Black Stealth Marketing (213) 383-2095 or visit Here.
SPECIAL: upgrade your website to be mobile-friendly/ responsive for only $69