Are you satisfied with the amount of traffic that you are currently getting? I ask this because most people are not satisfied and would do just about anything to get more traffic than they currently have. It is because of this that I want to tell you what some of the benefits of pay per click are and how you can benefit from them. A lot of people assume that pay per click is too expensive but the truth is that targeting the right keywords can make this really affordable.
How To Benefit From Pay Per Click
Choose Low Competition Keywords – By choosing low competition keywords you will accomplish two things. You will first be able to easily get on the top of the sponsored listings because you won’t have as many people fighting for the same spot and you won’t have to pay as much for it either. This is really a win win for you.
Keep Account Funded – The only way you can benefit from pay per click is by keeping your account funded. The problem that some people have is they let their account run dry and when that happens the traffic stops going to your site. It is because of this that you should always have some way of putting money into your account once it gets low.
Send Traffic To Squeeze Page – Sending traffic to a website is a good idea, however, sending traffic to a page that gets your readers email address is a much better idea. The reason this is better is because you can then send an email to your email subscribers each time you want to say something to them or promote your product/service.
Do you see how you can benefit from pay per click now? It is pretty simple once you get started, the only problem people have is they try to talk themselves out of it in the first place. Trust me, you don’t want to do that.
Are you already marketing to your local market? Do you find that this kind of marketing is just not doing enough for you? What you need to understand is that you can use internet marketing to get more business/traffic to your website. Now, with that said you need to have a website in order to benefit from internet marketing.
The best part about internet marketing is that once you write a blog post or build links back to your website they will always be there. This doesn’t happen when you advertise in your local newspaper or on TV. If you are going to spend time or money marketing your business, then you should think about how long it will be visible to your target market. If you are only paying for a small amount of visibility, then you will be better off choosing internet marketing over all other advertising forms.
How To Benefit From Internet Marketing
Outsource It – did you know that you don’t have to do all your internet marketing on your own? Most people now days are outsourcing their work to people overseas in order to give them additional time to work on other project. If you do plan on starting an internet marketing campaign, then I recommend hiring it out at first and then following that up with your own stuff.
Do 30 Days On 30 Days Off – The 30/30 method is simply where you market your website for 30 days and then you take the next 30 days off. By doing this your marketing techniques will look more unique and it should help your business grow much faster.
Internet marketing is not impossible to learn, however, if you don’t have time then you should consider hiring a company to do this for you. The best part about the internet is that you can find a company that will take on this project for you so that you can concentrate on other things.
How much do you know about SEO and low competition keywords? Did you know that low competition keywords will make your life much easier since you don’t have to compete against some of the stronger websites on the internet?
Low competition keywords won’t get you a huge amount of traffic at first but once you take the time to create a quality website you will quickly notice how much traffic you can get. This is what I want you to do as it is easier and you won’t have to spend a lot of time and money to do this.
How Low Competition Keywords Benefit Your SEO
Easier To Rank – The reason these keywords are better is because they don’t have as much competition to go up against, therefore, they are much easier to rank for. A lot of people assume that these keywords won’t be worth the trouble just because they don’t send you much traffic but they really are well worth it.
More Low Competition Keywords Online – The amount of low competition keywords that are online are far more than the amount of high traffic keywords. It is because of this that I recommend you don’t even mess with the high traffic keywords as they can take months and sometimes years to even see your website in the top 50.
Show Authority – When your website is ranking in the top 10 of the search engine for hundreds of different keywords, then it will show you as an authority in that niche. It is because of this that I recommend that you target low competition keywords as opposed to high traffic keywords.
It doesn’t matter just how you go about getting traffic as long as you get it. This is why I am giving you the easier roadmap to follow. You can be just like everybody else and go after the hard to get keywords but what is really the point of doing that?
SEO stands for search engine optimization.
Why is that important? It is important because you are simply optimizing your website for the different search engines. For the purpose of this article the only search engine I am going to talk about is Google. The reason for this is because Google gets more than half of all search engine traffic, so for now they are the only search engine you should be targeting.
The way a blog benefits from SEO is by getting traffic without having to work all the time for it. A lot of people think they only way to get traffic is to actively promote their blog but that is not the case. By simply building backlinks, writing quality content and staying active on your blog you can easily get search engine traffic. For most people they don’t spend enough time creating links and writing quality content to ever see much traffic from search engines but the truth is that it doesn’t take much to get a little trickle of traffic each week.
Another way blogs benefit from SEO is by getting a higher Page Rank. When a blog gets a higher page rank the blog will rank higher in the search engines, they will pass more link juice to the websites that they link out to and they will look more trustworthy than newer websites. The thing that you need to understand about Page Rank is that it doesn’t just go up overnight, this is something that can take a while to move.
Lastly, blogs will benefit from SEO by getting your links out around the internet. Not only will you get traffic from the search engines, you will also get traffic from the links that are on the other websites. Most people don’t realize how much of a factor these links have and that is why I highly recommend SEO no matter what kind of website you have.
How many businesses do you know that don’t have a website? In a recent study it showed that roughly 1 out of every 6 businesses don’t have a website. Even though this number is not too bad, it is still high in my opinion. The reason I say this is because a website is the best way to give people an idea about what you do and who you are. Think about Nike for a minute. If Nike didn’t have a website, then millions of people would not be able to buy their products and they would lose millions of dollars each year.
How A Website Dictates Your Success
Information – What do you do? How much do you charge? What type of background do you have? Who works with you? Do you have directions to your building? All of these things can be found on a website and that is what many people want to see. If you have not been in business for very long, then you will need to provide all this information to your customers in order to get their business.
Pictures – Do you sell a product? Do you offer a service of some kind? If you do either one of these things, then you can offer pictures of projects that you have done in the past or items that you sell. The nice thing about this is pictures do more than words.
Contact Info – On your website you will need to have your contact information plastered all over it. The reason for this is so that your customers don’t have to look around for it. Sometimes that is all a person wants as they would rather call you than send emails back and forth. Just remember, when it comes to your contact information you need to provide as much information as humanly possible. The more contact points you have the higher the chance somebody is going to get a hold of you in the future.
As you can see, a website is highly important if you want to be successful. What most people don’t understand is that a website does not have to cost you thousands of dollars, you can easily create one for less than $15. It is because of this that I recommend a website to every business owner out there no matter what they do or what they are trying to sell.
If you have a website then SEO is a must. Now, if you don’t know what you are doing as far as SEO is concerned, then you need to either figure it out or hire somebody to do it for you. This is where I highly recommend hiring a SEO company to take care of all of this.
Won’t this cost money?
Well, yes it will cost money but it is better to pay somebody that knows what they are doing than waste your time and get nowhere. Think about it, are you going to spend weeks learning how to fix your car or would you just take it to a mechanic? This is the same thing, so don’t think that you won’t recoup this cost because you will tenfold as long as you hire a quality SEO company.
Benefits Of Hiring An SEO Company
Affordable – Paying an SEO expert to run your whole campaign can be a little costly, but if you think about it the cost is rather affordable. I say this because in terms of the amount of time you would spend and how much money you might be losing each week might be more than what you would end up spending.
Increase Business Quickly – If you don’t have months to wait around for your business to pick up, then an SEO company is what you need. By using them they will likely get you on the search engines rather quickly and give you the opportunity to close the business opportunities coming your way.
Help You Learn – Did you know that many SEO companies that are out there will actually walk you through their process? The nice thing about this is that once you know what the process is and how well it is working you can then do it yourself.
As you can see, there are many benefits to hiring an SEO company and that is why I highly recommend it. If you are at all confused as to what you need to be doing and how you go about doing it, then make sure you hire somebody that you can trust.
Do you have a website that is not ranking for the keywords that you are targeting? If not, then it is probably because of your SEO. Being that SEO is the key factor in getting you ranked on the different search engines I want to tell you the 3 keys to successful on page SEO.
What you need to keep in mind is that on page SEO and off page SEO both need to be utilized, not just one. With that said lets get into the 3 keys to on page SEO.
3 Keys To On Page SEO
Keyword Density – In the past many SEO experts would recommend a keyword density of 2% but that has all changed now. The truth is that you should not focus so much on keyword density that the articles are not reading well. My advice is to mix up the keyword density between 1% and 4% for every article. The reason you should mix it up is because this will look much more natural.
Outbound Links – I know that you have heard about inbound links but outbound links are just as important. The key is to link to a page that is an authority or that is on your own website. By doing this you will show Google and Yahoo that you are trustworthy as you are referring readers to other trustworthy sites. Think about it, doesn’t this all make sense?
H1/H2 Tags – H1 tags are normally used for the title of the article, however, you can use it more than once. H2 tags are usually used for sub-categories and sub-headings and these will show the search engines which words are the most important. This is also why you should put a keyword or two into the title and sub-headings.
If you are not using all three of these things, then you are really missing out. The reason you need to use all of these is because everybody else is and if you are not, then you will be fighting an uphill battle for a long time. Just know that by taking a few minutes after you write a post/page will help you see the things that will improve your SEO as well as your readership.
Do you know what a 30 second advertisement costs during the Super Bowl? The current rate is $1.15 million dollars. I say this to prove a point – Advertising on television is overpriced. Whether you buy an ad during the Super Bowl or in the middle of the week at 1 in the morning, you are not targeting a specific market. This is one of the many reasons as to why TV advertising is no longer productive. What you need to understand is there is another more productive way to advertise.
If you have searched around online you have run into lots of different websites, right? All of the websites out there are offering something in order to make them money. It might be information or it could be a product/service of some kind. This is what you need to do as well. By creating a blog and writing a few quality posts you could get some traffic to your website, which might translate to money in your pocket.
Do you know how many people use the internet each day? More than a billion people are using the internet on any given day and by creating a blog and using internet marketing you can route some of those people towards your business. As you can probably imagine, you do need a website but they are not that difficult to build.
All you need to do is go find a company that can create a website for you. There are many out there and they don’t charge that much to do it. Once you do this you can then start advertising on it. Put listings on Craigslist to get people there. Build links to your website and even create videos on Youtube. All of this works and each one of these techniques will help you get your name out there. Just know that advertising on TV is no longer productive, advertising online is.