Real Estate professional: having a Mobile-Friendly/ Responsive site is now more important than ever

Starting April 21st, 2015 Google will prioritize mobile-friendly websites in their search results.  Older sites that do not support mobile devices, such as iPhone, Android, tablets… will be given lower ranking and have less traffic as a result. Also known by the more technical term “responsiveness”, mobile-friendly websites are built so that users can surf sites without having to zoom or slides excessively.

For example, let’s take a look at the homepage of the CA Board of Equalization:

board of equalization non-mobile-friendly

This site looks good on desktop, but an iPhone user will have to zoom in to see its tiny text. To read any writings, you will need to slide several times. It’s painfully inconvenient, and most mobile users will simply search for another page.

 

This change is long overdue, as more and more people use mobile devices to surf the internet. This poses an imminent thread to your marketing efforts if your websites do not support mobile devices.

Why are some sites not responsive/mobile friendly?

Newer websites detect what type of devices users are using. The site will adjust the font size and image size, move menus around so that mobile users can view all contents without zooming and with minimum sliding.

If your site is not responsive/ mobile-friendly, Google may send you this warning email:

from google webmaster

How to know if my site is responsive/ mobile-friendly?

The simplest way is to test your page using a phone or tablet. If your site shows up with small letters, images are oversize and clipping occur, you know that your site is not responsive.

To test it more: you can use Google’s mobile-friendly site here: https://www.google.com/webmasters/tools/mobile-friendly/

Simply paste your web address to the search bar, Google will tell you if your site is responsive.

Here are some examples of a responsive site: the website presents a different layout for each device.

desktop 15in

Viewed on a 15″ laptop

ipad

Viewed on a tablet

samsung galaxy s5

Viewed on a smartphone.

How will it affect my business and when?

If your site is not mobile-friendly, you must have already lost some potential customers. A non-responsive site is painful to view on a mobile device. If your client can’t read your information, they will simply move on to your competition. You may not notice, but an old non-responsive site has already negatively affects your sales. Start April 21st though, such impacts will become devastating: your time, effort and money invested in your website will be wasted if Google pushed down your site’s ranking. Your site may not show up at all for mobile users (which are the majority of internet users).

 What you can do:

If your site is not responsive, it must have been quite out dated. It’s urgent that you upgrade your website. To have a free consultation about how to make your site mobile-friendly, call

Black Stealth Marketing (213) 383-2095 or visit Here.

SPECIAL: upgrade your website to be mobile-friendly/ responsive for only $69

 

Real Estate Professionals, Double Your Business overnight

Most real estate agents do not have a formalized strategic system to generate referrals.

Referral business is a screaming opportunity that most real estate professionals over look.

Most ads to acquire new clients do not work, or are too costly.

A referred client:

  • Doesn’t cost you a dime
  • Is easier to work with
  • Negotiates Less
  • Is more fun to work with
  • Refers more clients
  • Trusts you more

 

To get referrals,

The first step is to reconnect with your past clients and your sphere of influence.

To see a sample reconnect letter, Click here:

The Rise and Fall of Advertising

How marketing media has changed in the last 100 years and how to start using internet marketing to promote your business

 

The world is always experiencing a constant change and marketing is not the exception. The purpose of marketing is to know current markets and their possible development. Another purpose is to have the capacity to gain customers and learn about preferences for potential customers. Determine the condition the product or service has to have. Learn from satisfied customers and gain their loyalty. Make studies of competitors, research on what are the current demands and proposals for innovation.

Nowadays, small and big enterprises and entrepreneurs are taking a new path to do business: through the internet. The reason is because marketing has evolved over the last 100 years to this digital era. Today everyone is connected and the most used way to communicate is through the internet.

The newspaper was used as the main media to provide news and promote businesses. The newspaper origins go back to the 1400s, but it was not during that time they wrote about businesses or marketing. It was at the end of the industrial revolution (1850-1900) when newspapers were being sold weekly. A  higher production from businesses thus higher demand from customers, made the industrial revolution one of the commencing phases for marketing. Customers started to know what they wanted and how.

After the industrial revolution there was an economic boom in the world. The productive capacity was increased. Companies started finding new ways of spreading out the word of their product and searching for new paths to merchandise their products or services.

After the newspaper, the radio took over. The first public emissions of radio had place in the year 1902 in Spain and in 1907 in a commercial transatlantic radio communications service in Ireland. Many historians believe after the sinking of the Titanic in 1912, countries all over the world started discussing the need to have radio emissions to have a more efficient communications system. This was a breakthrough for the area of communications.

It is until the 1920s when exclusive frequencies are assigned to radio stations in the United States. The newspaper became less required, since radio stations broadcasted news too. The radio had a massive power as a mean of communication. It became a new source for marketing. The human being is a perpetual inventor. After the radio, another big invention came into history: the television.

The first television broadcasts were in England in the year 1927, and in the United States in the year 1930. In 1939 broadcasts were interrupted due to the II World War. In the 1970´s color television came to the market. Families wanted a television in their house where they could watch their favorite shows. Marketing gained a new course, people could see the product and hear about it all at the same time. Cable television was a system for the distribution of television programs. These programs served as an informative mean. There were also musical shows, sports, movies and a wide variety of subjects.

In 1941, the first official TV commercial was broadcasted before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Wikipedia). According to Wikipedia, Bulova watches paid between 4.00$ to 9.00$ to display their logo and the phrase “Bulova Watch Time”. TV commercials have come a long way since. Now, a 30 second ad on the superbowl costs $ 4 million and a 60 second ad costs an astonishing price of $ 8 million (Forbes). TV Ads are just too expensive for small businesses. A much better option is to use internet marketing gaining a wider range of viewers (worldwide) and having a much lower cost.

In our present time the marketing trend is the internet. Websites and social media are replacing traditional media. It is more effective and efficient in the promotion of products and/or services. It is interesting to see how the majority of companies are taking competitive advantage by putting up portals in the internet to promote themselves, making themselves known in every part of the internet world.

Internet marketing using an SEO (Search Engine Optimization) is leading the marketing world today. SEOs provide the company a better website and also link your product or service on other websites to your own. It can show relevant contents people need.

Allowing interaction between the company and the customer is a big benefit. Having instant feedback is a lot better for a customer. They don’t want to wait for a response for days. They are buying or paying for the product or service and want a quick response or feedback. We all feel this way, because we are customers too. This is all due to the vision of using technology to optimize businesses and their productivity.

One of the most important things about online marketing is that it is global. It reaches people all over the world from one place: the internet. It is not like in the old days when the radio or television first used were in Great Britain or the United States. The internet is now used almost in all corners of the world. A company has to grow with technology which is why most are choosing this type of marketing. It is the new way of doing business and taking part in a modernized world.

Black Stealth Marketing provides quality leads while showing how to make technology work for you. It understands what you do and what the customers want. It finds potential customers while also providing good service to the already existing customers. A small business or an entrepreneur’s mission and vision are key to succesfully providing good internet marketing. Black Stealth Marketing cares and understands it. It will use good use of words for online marketing to gain customers drawn to those words which show exactly what the company does.

If you look around you, whether in the United States or in another part of the world, you will realize people nowadays travel with smart phones, laptops, tablets etc. There is a global connection, people want to stay connected, they want to be online, they want to share on social media. What better way to reach to people than using internet as your marketing strategy?

The average internet user spends 23 hours online (Business News Daily). According to Business News Daily people use those hours emailing, texting, using social media and other forms of communication. Why not take advantage of this by using internet marketing as your way into the customer’s life?

 

New marketing techniques are a revolution for businesses and entrepreneurs, new philosophies are changing the way of doing things. In the industrial era, marketing was focused only on market fees or profits. Today in this digital era the way to approach a customer through marketing is by wanting them to be happy, to be satisfied. Online marketing provides an interaction between customer and provider which makes things easier. Help your customer gain trust in your business by having someone who will be there to answer any concern.

Innovation has become something whole enterprises work for, not just one department but the enterprise as a whole. We are day by day more dependent to technology, we want to learn more and create new things. In this digital era you don’t want to be left behind.

Online marketing is the new process of reinventing one´s business or job. This will bring a competitive advantage to your company. There is no better way to sell or promote what you do and find new customers than to put it out on the internet. Besides it gives a global reach in a better price than traditional marketing does.

For example, when we want to buy a new software we can just go online to their website or through an online ad and buy it. There is no need to go out, drive somewhere or ask someone to install it (someone who will charge for the software and their work). We have the independency to do it by ourselves and it will be cheaper.

Potential clients or customers prefer using the internet because they use it in their daily lives. Whether from the comfort of their home, at work, on a train, on a park (anywhere with internet access).They can see the variety of products. It could be a house or a car, they can check, compare prices online and find what best suits them. They can go house hunting online. They have the opportunity to interact with the information given and use it, if it is what they look for.

 

Some of the advantages of doing online marketing are:

  • Higher profits
  • Promotion of innovation
  • Promotion and creation of products and services
  • Learning to live in a globalized world (flat world)
  • Entry to new markets
  • Increased knowledge sharing
  • Best customer service
  • Better communication

 

These are advantages we can find on “Business at the Speed of Thought: Succeeding in the Digital Age”, a book written by Bill Gates.

Internet has changed everything. Today we can see the merger between internet and businesses as a great beginning. It started with a few websites, from what I recall, Hotmail, AOL were some of the first email providers. Not long after, came social media with the appearance of websites like Hi5, MySpace where people started connecting and knowing other people through the web.

Companies took advantage and started using social media as a way to promote themselves. They showed advertisements of their companies, a link would get you to their website where one could see the product or service they offered. When smart phones came into the picture, online gaming was a hit. Advertisements would pop up in between a game for a company. People would have to buy the game to stop the pop up advertisement, take a look at it or ignore it. The point was the idea or the name was already in the customer´s head.

With the idea of so many people having access to this giant network of everything we call internet, marketing had to take a huge step. People all over the world are now interconnected. Think of all the possibilities for entrepreneurs trying to share their product or service to the world.

We are now capable of doing virtually anything through internet, from watching a movie to buying an outfit and even selling a house. Having all these potential customers at your reach and being able to successfully present your product in an efficient way becomes more than a tool for a company, it becomes a necessity. It is indispensable for businesses that want to succeed.

To find more information on products people plan to buy, 66% of consumers said they turn to their smartphones (Brafton News). According to Brafton news, creating website content that mobile users can access easily will help businesses get their attention and guide customers to their market.

Technology is still advancing and innovating with the passing of every single year. The professional market is day by day more competitive due to people all over the world wanting to innovate, contribute and be creative. Companies in different parts of the world are embracing this information evolution. They can enter the world of digital businesses and online marketing. They are able to optimize their company´s functions and processes.

Online marketing is an excellent marketing tool, if not the best. It has interaction with customers, it is more personalized and it is also transnational, no boundaries. It provides exactly what the customer wants which is variety and to compare prices. Although there are people who will look at a website or online advertisement and just pass it by, there are also many potential customers it can provide to your business.

All potential clients are different and require different ways to attract them. There are online interviews to see which type of customer we are dealing with. There are queries on the likes and dislikes of each customer. These methods provide the company a more detailed information of each customer while also gaining new customers through online marketing and through satisfied customers. Internet Marketing is not the future, it is already here and it is beginning. Companies and entrepreneurs should take advantage of this now, don’t wait until it is too late.

 

Click Here to Start Your Internet Marketing

Sources:

http://www.historicpages.com/nprhist.htm

http://searchengineland.com/guide/what-is-seo

http://moz.com/beginners-guide-to-seo

http://en.wikipedia.org/wiki/History_of_television#United_States

http://www.brafton.com/news/87-percent-of-companies-planning-content-marketing-investment

http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-super-bowl-ad-really-is-worth-4-million/

Gates, Bill. “Business at the Speed of Thought: Succeeding in the Digital Age”

  1. Friedman, Thomas. “The world is Flat”

Enciclopedia Hispánica

Why Every Business Owner Should Try Internet Marketing

If you own a business, then you are wasting your time if you are not actively participating in internet marketing. I say this because the internet is where you can find a bunch of new customers in a short amount of time. A lot of people think that not all businesses need to be online but the truth is that they will be more successful online than if they are not.

Below, I have created a short list of reasons why every business owner should try internet marketing. Make sure you read through each one of these reasons and remember these. I understand that internet marketing is not for everybody but the nice thing about it is that you can easily hire it out. There are several companies out there that won’t mind taking on your internet marketing campaign for a small fee. All you have to do is find one and let them get to work.

Why Every Business Owner Should Try Internet Marketing

Fast Advertising – Have you ever heard of the phrase, “Fast advertising”? What this refers to is advertising that gets results rather quickly. This is where internet marketing comes in. Internet marketing will get you fast results that any other form of advertising just wouldn’t be able to do.

Cheap – Advertising online is much cheaper than advertising in your local newspaper or on TV. Not only will advertising online be cheaper, it will be easier to run the numbers to see who is seeing your ad and when. These numbers are vital in advertising since you need them in order to improve on your advertising campaign.

Easy To Understand – Have you ever posted something on Facebook? Did you know that posting things on Facebook could be considered internet marketing? Do you ever look for things on Craigslist? If so, then this is another form of internet marketing. Internet marketing is very easy to understand because you have probably done a little bit of it in your life.

Every business is different, however, internet marketing will cater to just about everybody out there. It is because of this that you should give internet marketing a try and see how much better your business is with it than without it.

When Is The Right Time To Do Internet Marketing

Do you know many people that actively participate in internet marketing? If you do, then ask them when they started doing internet marketing for their business. I want you to do this because most people start later than they really should.

So, when should you start? Now!

The reason you should start internet marketing right now is because waiting will only put you further and further behind your competition. If you ask anybody that does this they will all tell you that they wish they would have started earlier. Just know that by starting now you will be able to get to where you want to be much faster and that is what you need.

I understand that you might now know all you need to about internet marketing and that is why I suggest hiring an SEO company to help you out. The nice thing about a lot of the different SEO companies that are out there is that they will usually give you an idea of what you should be doing before you pay them. The reason this works is because you can get a free consultation for your website and then if you still need their help they will be glad to do it for you.

One last thing you need to know about internet marketing is that you can outsource the work yourself. Being that many SEO companies will outsource some of the work you can bypass this and do it yourself. Just know that if you do this you need to first interview outsourced workers to make sure they have what it takes to get you to where you want to be. This is where an SEO company will do a better job than you because most of them already have their own team of people that they use and who they trust.

Just think about all of this because waiting around even one more day is going to prevent you from making money.

Ways To Make Your Website SEO Friendly

There are many ways to make a website SEO friendly but you need to understand that this is only part of the SEO process. By making your website SEO friendly you will have a much easier time when it comes to trying to rank for certain keywords.

Ways To Make Your Website SEO Friendly

Link Within Your Website – Did you know that you can pass the link juice from one page on your website to another page just by putting a link in it? This is a very good tactic to use so that your entire website ranks high rather than just one page. Just know that if done right, this method will give your inner pages more value thus creating an authority website.

Use H1 And H2 Title Tags – These tags are used mainly for titles and sub-titles. The nice thing about these is that they make the page look better since it gives it a reference point so that you can skim down it as opposed to reading the entire thing. If you want to use these the correct way, then make sure the title is always done with an H1 tag and that any sub-headings are done with an H2 tag.

Change The Permalinks – The permalinks are the words or characters that come after the main website url. For instance, if the website is www.addresshere.com, then the permalink would the www.addresshere.com/permalinks-are-placed-here. Do you see what these are now? The reason you need to change these to include your desired keyword is because this is what the different search engines look for.

By doing these things you will be able to make your website SEO friendly, therefore getting more traffic from the search engines. If you are still unsure about what I am talking about, then I highly recommend you hire an SEO company to walk you through the process and help get you some more search engine traffic.

Ways To Get Quick Traffic To Your Website

Are you struggling to get traffic over to your website? If so, then you are not alone. More and more people struggle to get enough traffic to their website and the main reason is because they don’t know what strategies work the best. Just so that you know, sending out a bunch of spam emails will not get you the kind of traffic that you need, there are other methods that work much better than that.

Below, I have put together 3 ways for you to get quick traffic to your website. All 3 of these methods work great, some better than others but they all work.

Ways To Get Quick Traffic

Facebook – The nice thing about Facebook is that they have over one billion people that use the website. What this means to you is that you can easily tap into their traffic and try to pull some over to your website. What you will quickly find out is that it is more about consistency than it is about the amount of people that you reach.

Local Lawn Signs – Did you know that putting up a local lawn sign is sometimes a great way to get traffic to your website. Depending on what you do this could send some traffic or a bunch in a very short amount of time.

Low Competition Keywords – The reason I mention low competition keywords is because not as many people are targeting them these days. If you can rank first for 100 low competition keywords, then you will be able to get the majority of the traffic and you didn’t have to struggle to do it.

All of these methods work really well, but when combined together they will get you more traffic than you could imagine. Just know that getting traffic to your website is the only way it is going to survive. If you are not sure about low competition keywords and how they will benefit you, then just contact a SEO company and they will be sure to help you out here.

Ways To Advertise Online For Free

We can’t deny one thing – Free advertising is one of the best things for a business. It is because of free advertising that many small business owners are able to compete with a lot of the bigger businesses around them.

What you need to understand is that free advertising is not bad advertising, it is just used differently. Think about television ads for a second, they cost a lot and the chances of you targeting your exact market are far less likely. Once you read the following free advertising methods you will see why these are better and how you can benefit from them.

Ways To Advertise Online For Free

Craigslist – The nice thing about Craigslist is not just that it is free, the best part is that you can target your ideal market by posting in the right categories and using the right words. By doing these two things you will see how much more people respond to your ads.

Blogs – Did you know that you can start a blog for free at Blogger.com, Weebly.com and even WordPress.com? I bring these up because starting a blog at any of these places and then keeping it updated will help you get more business. Not only that but blogging is rather easy to do and you can write whenever you feel like it.

Facebook – Most people have a Facebook account, so why not use it to benefit your business in some way. A lot of people spend time looking at their friends posts and seeing what they are liking, so why don’t you create a page for your business and actively promote it. Remember, it is free.

If you want to advertise your business, then using the three methods above is what you need to be doing. Not only do these methods work, they are free and can be utilized in many different ways. Just remember, nothing will ever work unless you put in the time and effort to first get it started.

The Importance Of Social Media For Success

As a business owner it is imperative that your market your business, but what is the best way to do that? There are many great ways to market a business and in today’s economy social media is what works quite well. If you have ever logged onto Twitter or Facebook to see what is going on, then you know just how easy it is to go from Twitter to somebody’s website.

Did you know that more people use social media than read the paper? Where you aware of the fact that newspapers are becoming extinct since readers can’t easily move from one article to a previous article that was mentioned inside that article? Readers like to be able to easily read through things since they don’t have a lot of time and that is why social media is so important to your success. What most people don’t realize is that social media is free, it is easy to use and takes only a minute or so to update. This is why it is so beneficial to businesses who don’t have the time or money to do other forms of advertising.

What Not To Do In Social Media

Spam Your Followers – Spam is something that nobody likes, so avoid it at all costs. The truth is that spamming people who you know and might know you is only going to make them mad and most likely turn them away from ever reading what you have to say.

Write Useless Posts – If you are a lawn care company and you want to advertise your services, then don’t write about your dog or the trip that you just got back from. Tell your followers things that will benefit them. This is the only way you will get social media to work for you.

When it comes to business, everything you do will reflect who you are. It is because of this that you need to make sure you don’t create an image for yourself that you are not happy with. Trust me, it is better to create a quality image for yourself first as opposed to fixing it later on down the road.

Things You Should Know About SEO Companies

By now you have probably seen the advertisements for the many different SEO companies around the internet, right? Well, before you go and click on some of these ads you need to know a few things about SEO companies.

More and more website owners are turning to SEO companies to get their website higher in the rankings and you should too. I say this because SEO companies are not what they used to be. 5 years ago SEO companies got a terrible reputation for taking the money of their clients and then not doing the work. In today’s online world the SEO companies that are still around actually provide a high quality service.

Things You Need To Know About SEO Companies

Relatively Cheap – In order to learn everything you need to about SEO it would take months, however, you can call on an SEO company to help you with all of this for a lot less than what it would cost you in time. This is why I say that an SEO company is relatively cheap.

Sometimes Outsource Work – Just so you know, an SEO company will sometimes outsource some of the work. The work that they will usually outsource are cheaper links like forum links, comment links and these of that nature. The reason I want you to know this is because they don’t have a lot of time to build that many links themselves, so they stick to doing the more beneficial ones that will greatly improve your websites rankings.

Experts In Their Field – As with anybody that is getting paid to do something for you, SEO companies are experts in their field. This is important to know so that you don’t think you are just going to throw away your money.

As you can see, SEO companies are not as bad as many people thought they were. If you are in need of help to get your website to rank better, then enlist the help of an SEO company today.